In 1991, Sue Hirst and Stuart Frost saw that while many small businesses had the support of an accountant, they weren’t receiving forward-thinking financial control or advice on business efficiency. Business owners were making critical decisions based on accounts that could be up to 18 months old.
They believed small business owners could achieve more, with less stress and at a fraction of the cost, if they could access the services of an experienced Chief Financial Officer (CFO) or Financial Controller on a part-time basis.
And so Computer Accounting Doctor (CAD) was born. Initially to help businesses move into computer-based accounting systems, they developed tools, health checks and methodology to help business owners understand what their numbers actually mean.
As CAD Partners it became the largest on-call or part-time Financial Control and CFO service business in Australia and New Zealand.
CFOs understand what it means to be in business, and can make a tangible difference to the success of your business – financially, operationally and commercially.
Who are the Directors of CFO On Call?
Sue Hirst was managing an accounting practice when she started CAD in 1991. She has been a Director of CAD Partners for more than 24 years, and has expertise in financial management, product and service development and human resource management.
Sue is passionate about explaining accounting concepts in clear English so business owners can make sense of their own numbers. To read some of her articles, check out our blog the Profit Post at: www.cfooncall.com.au/blog
Stuart Frost is a co-founder and CEO at CAD Partners, and brought his extensive business advisory experience to the business in 1991. He likes nothing better than seeing the positive impact CFO On-Call Partners make to a client’s cash flow and bottom line.